We are proud to launch Emergency Equipment Professionals' brand new website this month. As a new client, we've enjoyed learning about EEP and admire their mission to only provide the highest quality emergency equipment and vehicles for their customers. The site features a vehicle inventory and an equipment inventory so visitors can review what vehicles and equipment are available for purchase. There are also dedicated forms placed throughout the site relevant to the category page they're on. This helps to easily send leads to the designated point person, cutting down on management and response time.
As with all of the sites we develop now, the site is fully responsive. This means that the site optimizes the content according to the device and screen size the visitor is using. This guarantees the visitor has the best experience possible when browsing the site, no matter what environment.
To complement their new site, we also reviewed their social media presence and skinned all corresponding platforms to match the look and feel of their new site. An email marketing list was established and sign up displayed prominently on the site header to develop a list of individuals interested in ongoing events and industry news via EEP.
Finally, like all new content we develop for clients, we were mindful of target keywords. Each page was carefully crafted to read professionally while also considering keywords that EEP aims to show up for in the search engines. Strategically developing site content drastically increases the chances of appearing higher and more often for targeted keywords that are relevant to your industry, which in turn increases the likelihood of more qualified site visitors. In conjunction with this, we also considered the importance of the main domain name. We finally settled on emergencyequipment.us because it was (surprisingly) available and relvant to their business name and targeted industry.
To visit our newest site launch, visit EEP at: www.emergencyequipment.us
If you like the comprehensive approach we take when developing sites, we might be a good fit for your organization. Whether you need a new site or a designated approach for your digital marketing strategy, request a free consultation or call us today to start the conversation!