Marketing for Millennials: Prepare Your Inbound Marketing Effort for the New Workforce

    Recent Posts

    Laptop Work-2.jpg

    Marketing for Millennials: Prepare Your Inbound Marketing Effort for the New Workforce

    Posted by Jessica Ward on August 14, 2015
    0 Comments

    If your company sells to other businesses (B2B Marketing), you need to know the ones in charge of business buying are mostly now Millennials.

    Your first question might be, “What exactly is a millennial?” These are people who were born between 1982 – 2001. With around 79 million Millennials just in the United States, they now make up the majority of the workforce at 35% of all generations. This group is the first “native” technology user. They have grown up around the internet and the boom of technology, so they are savvy and impatient. More than ever before, Millennials think, communicate, study and behave based on their experience with technology.

    If your company sells to other businesses (B2B Marketing), you need to know the ones in charge of business buying are mostly now Millennials.

    Most investigative and research work is done in today’s workforce by Millennials. Their first method of learning more about your business is simple: online. They use web searches, YouTube, social media, and their friends (who are also usually Millennials) to figure out the best choice. When they are ready to contact you (and not a moment before), they will find you. Because of this new trend, you need to be aware of the ways to best market to these individuals to ensure they are considering your business when they do their research.

    Keep these tips in mind when marketing for Millennials in any business:

    • Millennials have a blended idea of personal and work activities. This is a big reason why YouTube has become the second largest search platform for businesses.
    • Millennials expect to be able to review your products and services without having to contact you to do it. They consider this basic research, so don’t make it hard for people to find out what you do or sell.
    • You must go where the Millennials hang out on the internet. More than likely, for almost any industry, that involves social media.
    • Entertainment and ease of gathering information are the most important aspects to Millennials. If you make it hard for them to look at your offerings, you’ll lose them fast. Try videos on YouTube to capture their attention and then lead them back to your website.
    • Since Millennials are hesitant to contact you or your sales reps, invest in technology that will help you identify them when they come to your site. Millennials aren’t against communication altogether; they just like to be in control of how and when they converse.

    This type of marketing really fits into our recommended strategy of inbound marketing that we highly advocate here at TBGDM. Putting your business out in the channels that these millennials are using to do their research only helps your cause for them finding you. Then, if you are releasing good content and substantial information about the services and/or products you offer, it’s only a matter of time before they come to you. The great thing about this type of marketing, is that they’ve already qualified themselves and they are very close to buying! Closing those deals then rely on your staff to prove their knowledge and expertise.