Marketing for Manufacturers Education Event

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    Marketing for Manufacturers Education Event

    Posted by Beth Hawks on September 14, 2017

    If you follow our company, it should come as no surprise our client base is mainly manufacturing companies. Our experience in this space has identified a need for marketing education specific to this B2B industry. So, we took it upon ourselves and are teaming up with our friends at Incept to host a regional marketing conference specifically for manufacturing companies.

    The conference will feature presentations from Google and HubSpot and the same agenda will be presented in two separate cities on consecutive days. The Cleveland conference will be held on October 11, 2017 in Club Velvet at the Hard Rock Rocksino. The Pittsburgh conference will be conducted in the MSA Auditorium at the RLA Learning and Conference Center. For more information or to register to attend, visit Use the code TBG10 to save $10 off registration; registration ends September 30, 2017.  

    “As a consulting firm, our niche is B2B manufacturing companies,” says owner, Gene Bonanno. “One thing we’ve come to find working with such clients is there’s a lack of resources – specifically regional events – for manufacturer specific marketing. Yet, this area has a ton of companies that still make something. In talking with Incept, who has a similar client base, they echoed our sentiments and the wheels started turning to co-sponsor an event that would fill this void. Together, we’re joining representatives from Google and HubSpot and centering all presentations on topics and case studies relevant to manufacturers. Our goal is to host a first-class educational experience that brings local manufacturers together to learn and network with industry thought leaders.”

    The same conference will be presented in Cleveland and Pittsburgh each day. The conference will have a 9:30 am check-in, but officially kick off at 10:00 am and run until 4:30 pm. An hour has been set aside at the start to discuss goals and pain-points with attendees, so content can be tailored to meet their individual needs throughout the day.

    Gene will begin the day’s presentations with “Developing a Comprehensive Internet Marketing Strategy.” The session will cover the fundamental steps every manufacturing company should take to develop and implement an effective marketing plan.

    Dan Vivian, Senior Account Executive at HubSpot, will follow with a presentation on “HubSpot & Inbound Marketing.” Dan will provide a basic overview of Inbound Marketing and highlight the importance of Smarketing – the act of aligning marketing and sales teams together to increase revenue. He will then shift to HubSpot services geared specifically towards manufacturers. 

    Sam Falletta, CEO of Incept, will help attendees bridge the gap between traditional marketing practices and today’s landscape – often a big challenge for manufacturers. His presentation, “Outbound to Inbound: Defining Your Strategy,” will also include a panel of local sales strategists. 

    The last presentation of the day will feature two speakers from Google – Richard Rondon, Agency Development Manager, and Josh Weum, Digital Ambassador. Their presentation, “Business Development in the Digital Age,” will talk about why online, why now, and why Google. 

    Each day will conclude with networking and one-on-one questions and answer sessions with speakers. For more information, or to register to attend the event, those interested should visit Registration is open until September 30, 2017; registrants can save $10 off the ticket price by using code TBG10.