With 2016 upon us, business owners like to reassess their marketing strategies and dump what isn’t working anymore. Is blogging one of those things? Whether you already have a blog or are thinking about starting one next year, chances are you’ve wondered if blogging is still worth it. Maybe your current blog isn’t bringing in a lot of traffic, or if you’re thinking of just starting a blog now, you may worry that you’re too late to the game to make a difference. But this is simply not true.
Blogging is still relevant today and will be for years to come.
If this was a concern of yours, rest easy. Blogging will continue to work for you in 2016. So if you thought about starting up your blog or putting more efforts into the one you have already, it’s a smart move to keep it as part of your content marketing strategy.
If you needed some cold hard facts, here they are:
- Companies who blog receive 97% more inbound links. If you weren’t aware, inbound links are a great way to increase your website’s credibility with Google. If a lot of other reliable sites are linking to your site, it’s viewed as more trustworthy by association. Not only will Google view you as an authority and rank your site higher, but the visitors on those other sites will click into the link and come to your site as well. This all leads to more traffic which, if your content is worthwhile, leads to more prospects.
- It’s predicted by 2020, customers will manage 85% of their relationships without speaking to an actual human. As technology continues to develop, customers will manage more and more of their relationships with said technology. If people are keeping up-to-date with their relationships in this fashion, then they will be contacting your company less and less upfront as well. That means they will be doing their own research and making their assessment of you before ever picking up the phone. Having an updated blog with quality content is a great way to prove you’re the company for the job.
- Blogs have been voted as one of the most trusted source for accurate information online. Blogs naturally have an intimate feel, whether they’re personal or business. By developing and delivering quality content on a consistent basis, your blog can easily become a go-to resource for trustworthy content in your industry. Taking the time to answer or thank commenters also shows your commitment to helping your readers on the subjects you cover.
But what if you’ve been blogging and aren’t getting the results you want?
If you have a blog and you’re not seeing the benefits, it’s more than likely that you’re not prioritizing blogging enough. To reap the rewards, you must be consistent and you must produce quality content that your target audience will find value in. It’s true that blogging does take a lot of your time, but if you put the effort in and make it a top priority, you are 13x more likely to enjoy a positive ROI than online marketers who aren’t blogging.
On the other hand, if you have been posting consistently and working hard to develop great content, another area you can review is making sure you’re providing calls-to-action at the end of your posts. Of course, your main priority is to deliver excellent content to the viewer, but once they reach the end, make sure you provide them an action to take. Whether you point out other relevant blog posts or direct them to some of your free whitepapers, give them something to do next so they stay on your site and possibly move farther down the sales funnel.
If you’re still having trouble getting your blog off the ground, check out our free whitepaper called 15 Business Blogging Mistakes and How to Fix Them.