With the staggering growth of Instagram and the addition of ad spots, it’s not a shock that a lot of businesses want to jump on this new social bandwagon. However, Instagram has made it difficult for organizations to easily do this.
As is common for small to medium-sized businesses, there are often employees wearing many different hats. A lot of companies don’t have the marketing budgets to employ someone whose only job is to run their social media accounts. This has left the job to other marketing, web development, or designated in-house members to handle. Since you can only publish new content via a mobile device, this resulted in many employees using their personal devices to capture photos and videos for the company’s Instagram account. But if that person had their own personal account, they were painfully aware of how annoying it was to try and manage multiple Instagram accounts on one device. This hiccup alone most likely prevented many companies from joining or establishing a meaningful presence on the social platform.
Instagram has finally answered this pain point.
Ability to Manage Multiple Accounts Just Announced
As featured on their blog on February 8, 2016, Instagram announced that the ability to switch easily from one account to another is finally available.
In order to take advantage of this new option, simply follow the steps below.
Steps on How to Manage Multiple Instagram Accounts:
- Add Additional Accounts: To start the setup, you need to login to one of your accounts and go to your profile settings. Do this by clicking on your Profile button (bottom bar, farthest to the right) and then selecting the three little dots in the top right corner.
Now, scroll all the way to the bottom and tap the Add Account option.
From there, either fill in the username/password for your other account, login with Facebook, or create a new account by clicking the Sign Up button at the bottom of the screen.
- Switch Accounts Whenever You Want: After the additional accounts have been added, switch them by tapping your username at the top of your profile and switching accounts.
- Ensure You’re On the Right Account: You’ll be able to see your profile photo throughout the app, so you can be sure you’re on the right account when you go to post.
Now, employees can manage multiple Instagram accounts, switching easily from personal to work and vice versa. This has been a much-anticipated and needed improvement to make Instagram accounts feasible for all types of businesses and organizations.
Adding yet another account to the ones you use already might sound overwhelming, but there are ways to make the management and maintenance of your company’s social media accounts doable. Check out our free whitepaper How to Monitor Social Media in 10 Minutes a Day for more tips and strategies to keep your social media presence active and responsive for your customers.